This summer, the DC Department of Insurance, Securities and Banking (DISB) will become a household name in the District when the agency starts its branding and social marketing campaign.
The campaign has the dual purpose of positioning DISB as a financial regulator that protects consumer interests, while promoting the District of Columbia as a competitive market for financial services. However, the primary intention is to have DISB’s name and logo as a recognizable and respected brand standing for effective regulation, quality service, and strong consumer protection.
Right now, the brand is in the concept development stage and the official launch is expected to take place during summer. Like many of DISB’s other campaigns, this one focuses on one key element—the District consumer. The agency has been hosting year-round seminars, workshops and lectures on financial literacy and education in the community to make a direct impact on the most people and have them using our tips, ideas and information. The branding campaign will tie all the work of the agency together. In the District of Columbia, the demand is high for consumer-education programs and financial literacy. The agency will be hosting several once-a-month First-Wednesdays Money Savers seminars and workshops at its office; and longer end-of-month seminars at the Martin Luther King Jr. Memorial Library, in addition to other programs in the community. Please check DISB’s website at disb.dc.gov often for topic updates.
In this month’s newsletters, DISB addresses its work for the rest of the year. We have had many rapid changes since the start of 2007 and we want to ensure that we continue to serve our readers in the best way possible. We also offer a special feature on a fraud case that the agency has been working on for two years. Read our tips on reverse mortgages for seniors, creating a budget, upcoming DISB presentations, the recently launched MoneyTrack II series, the health insurance crisis in the District and a whole lot more.
The Office of Communications